Guide · 5 min read · updated
40 comment keywords that get creators more DMs
Tested keyword ideas for Instagram comment-to-DM campaigns, grouped by what you're giving away, with tips on choosing one.
How to pick a keyword
Use one word, easy to spell on a phone, that hints at the reward. Capitalise it in your caption. Avoid words people type anyway, like "wow", or your automation will fire on compliments.
Add two or three spelling variants as extra keywords: LINK, LINKS and LNK all send the same DM in LinkPlz.
Free resources
GUIDE, PDF, TEMPLATE, CHECKLIST, EBOOK, NOTES, CHEATSHEET, WORKBOOK, PLANNER, SCRIPT
Products and shopping
LINK, SHOP, PRICE, BUY, DEAL, CODE, SIZE, RESTOCK, DROP, WISHLIST
Learning and courses
LEARN, CLASS, COURSE, WAITLIST, LESSON, ROADMAP, PROMPT, TOOLS, STACK, RESOURCES
Travel, food and lifestyle
ITINERARY, MAP, RECIPE, PRESET, PLAYLIST, ROUTINE, PLAN, SPOTS, HOTEL, MENU
Frequently asked
Should the keyword be in capitals?
In your caption, yes, because it stands out. LinkPlz ignores case when matching, so link, Link and LINK all trigger the DM.